A 6-month program for media entrepreneurs to produce and distribute impactful content and develop the skills and strategy to grow their platforms

0 mil

social media reach of 72 content pieces

50 %

of creators found the program very helpful

Nurturing a generation of impact-driven content creators

88% of Cambodians use social media as their primary source of news, information, and opinion. Content creators have a huge reach and influence — yet as a professional field, content creation is underdeveloped and underrecognized.

 

Through the media4impact accelerator, we nurtured the development of 4 social-impact driven content creators raising awareness on topics from mental health to sexual and reproductive health. Combined, their platforms reach tens of thousands of followers. We borrowed the “accelerator” concept and structure from entrepreneurship and applied it to social impact media, providing these emerging content creators with the skill-building, mentorship, networks, and seed funding to take their platforms to the next level.

A guy in glasses explain his idea to a female with white shirt in media4impact Accelerator Program

Our Approach

A Roadmap for Impact

Participants benefited from diagnostic sessions to sharpen their vision and strategy, accompanied by masterclasses from seasoned industry experts, and personalized business and creative advice.

Sharper Skills & Stronger Content

Through workshops, peer circles, and mentoring, participants gained a deeper understanding of online community engagement, media strategy, creative and design strategy, and financial viability.

Professional Community

Being a content creator can be lonely and challenging. Through the program, we saw participants’ increase in motivation, confidence, and sense of belonging within a professional community of peers.

“The program has helped us a lot. We have a better vision and improved our strategy to engage audiences. Plus, we also have the opportunity to collaborate with other fellow content creators.”

Participant in the media4impact accelerator

Our impact

80 %

of participants found the program highly valuable

10 %

of participants would strongly recommend the program to other content creators

0 +million

social media users reached by 72 pieces of content produced by 4 teams

$ 60

in creator funds mobilized as stipends for participants

Our media4impact initiative

This accelerator was part of media4impact, a groundbreaking initiative launched by Impact Hub Phnom Penh in 2022 to support and unite impact-focused media entrepreneurs and practitioners. It encompasses a diverse community, ranging from youth activists to seasoned content creators, all driven by the common goal of engaging the Cambodian public with essential information on social and environmental issues to ultimately foster positive change.

Exhibitions on a wall of content created by participants in media4impact's programs.

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