Week 0: “Introduction to Social Entrepreneurship”. You’re a changemaker and you (don’t) know it! You’ll first start the Smartspark journey by reflecting on your personal story and why you are passionate about solving this problem. – What is a social enterprise & how can you use this type of business to positively impact society?
Week 1: “Building a strong team and identifying the root causes of the problem”. Understanding your team members’ strengths, weaknesses, and working styles to build a high-performing team. Reflection on the problem tree to identify the root causes of the problem and make sure that you are solving the real problem for customers or the market.
Week 2: “Market Research and Customer Persona” – Learn techniques to do effective primary & secondary market research and build a relevant empathy map for effective customer discovery & market analysis.
Week 3: “Creating Innovative Solution and Rapid Prototyping” – Understanding the concept of design thinking. Tips to get creative and think outside of the box. Techniques to do rapid prototyping and constructing Minimum Viable Product (MVP).
Week 4: “Business Model Canvas” – Building strong Value Propositions & identifying the right Business Model to sustain your business. Hands-on practice in building the Business Model Canvas.
Week 5: “Startup branding and tools”. Understand the concept of branding and learn the technology tools to create a remarkable, strong, and effective brand for your business without having to spend much money.
Week 6: “Partnership, Project Management & Financial Planning” – Do stakeholder analysis, build connections and strong networks to support your startup, and prepare your strategic roadmap. Learn and utilize various project management tools and introduction to startup financial projection.
Week 7: “Video Making” – Explore the tools and techniques to create an effective video to tell the story about your business and reach out to your audiences digitally. Learn how to make a 1:30 minutes promotional video to promote your business idea to the public. Bonus: your video will be posted on the Impact Hub Phnom Penh and Smart For Cambodia’s page, which has large viewers and fan base.
Week 8: “Marketing and Pitching” – Learn about various offline and online marketing strategies and how to establish a strong presence. Gather the tools and opportunity to practice building a powerful pitch deck and present your idea through an effective and engaging pitch to get potential stakeholders and customers on board.