Week 0: “You’re a changemaker and you (don’t) know it!” – Inspirational session – Reflection on your personal story and why you are passionate about solving this problem. – What is a social enterprise & how can I use this type of business to positively impact my society?
Week 1: “Building a strong team and identifying the root causes of the problem”. Understanding each other’s strengths and weaknesses to build a high performing team. Reflection on the problem tree to identify the root causes of the problem and generate ideas of solutions.
Week 2: “Market Research and Customer Persona” – How to do primary & secondary market research for customer discovery & market analysis
Week 3: “Creating Innovative Solution and Rapid Prototyping” – Understanding the concept of design thinking. Tips to get creative and think out of the box. Rapid prototyping and construction of a Minimum Viable Product.
Week 4: “Business Model Canvas” – Building a strong Value Proposition & identifying the right Business Model for your solutions. Introduction to the Business Model Canvas tools.
Week 5: “Strategy, Project Management & Financial Planning” – Prepare your strategic roadmap, Learn and utilize various project management tools, make your first financial Projection.
Week 6: “Partnership. Marketing and Pitching” – Build Connections and Strong Networks to Support Your Startup, Learn about the basics of Marketing and how to establish a Marketing Strategy. Present your idea through an Effective and Engaging Pitch to get stakeholders onboard.
Bonus: learn how to make a 1.30min video to present your business idea.