ទេសចរណ៍ខ្មែរសម័យថ្មី | Khmer Tourism for the Future 

Re-imagining sustainable, domestic tourism

Program Summary

 

Impact Hub Phnom Penh, co-financed by Khmer Enterprise, a unit under the Ministry of Economy and Finance, as the main sponsor and the Ministry of Tourism, is excited to launch the Khmer Tourism for the Future incubator.

Khmer Tourism for the Future is an incubation program designed to build resilience and innovation in the tourism sector that has been hit badly by COVID-19. The program aims to provide startups and businesses intensive supports to rebuild and re-imagine tourism in the next 12 months and pave a new future for sustainable tourism. 

The program is designed for entrepreneurs with an environmentally friendly prototype or business that has the potential to impact the domestic tourism sector across Cambodia. The ultimate goal of the incubator is to validate and grow alternative models for doing businesses, focusing on the domestic market.

Support offered on the program:

  • Funding: After the pre-incubation phase, there will be a competitive pitching event, where 4-6 teams will be selected to join the ‘Incubation Phase’, and will receive $5,000 in grant funding from Khmer Enterprise
  • Workshops: Business workshops delivered by tourism and business experts
  • Coaching: Personal mentor to support entrepreneurs’ personal development
  • Mentoring: Sector and industry experts for tailored expert support
  • Network & Connections: Access to Impact Hub’s national and international network, with strategic connections for partnership development 
  • Field work: Advice on how to conduct regular field trips and analyze the results of testing prototype and business models directly with tourists
  • Demo Days: An opportunity for participants to showcase their business in front of investors, strategic partners and the public, to build nation and region-wide exposure and awareness
  • Field trip: A chance to get to know their cohort and understand the market better by attending a field trip outside of Phnom Penh

Timeline:

Applications Closed

For more information, please get in touch with our team at [email protected] 

 

Pre-incubation Phase:

8-10 business will be selected to join an Innovation Bootcamp on Saturday 26th September – Sunday 27th September on business fundamentals. This is followed by mentoring and pitch training to prepare for Demo Day.

Semi-Final Pitch:

on 12th November: Judges will select 4-6 businesses to join the Incubation Phase and receive $5000 each to build their venture.

 

Incubation Phase:

from November 2020 to May 2021: Receive workshops, mentoring, coaching, and network & connections.

Showcase and Demo Day

 in May 2021: Teams will showcase their business and their progress during an event.

Applications Closed

TARGET/ WHO IS IT FOR?

Stage

    • Prototype Stage (see here for more information)
    • Or Startup Stage (making first sales to customers)
    • We are looking for participants who want to learn how to turn their prototype or business into a responsible and sustainable business model.

Criteria:

  • Limited experience in starting/growing a business required
  • An entrepreneurial attitude and passion for transforming the tourism sector
  • Minimum of 2 co-founders with the skills and technical ability to execute the business idea
  • Participants must:
        • Be based in Cambodia (those based in coastal regions strongly encouraged to apply)
        • Be able to travel to Phnom Penh for the Bootcamp, Demo Day and Showcase (expenses covered for applicants working in/with coastal regions)
        • Have an internet connection to join workshops and mentoring session online
        • Be able to travel out of Phnom Penh (to province) for fieldwork to conduct regular field trips and testing prototype and business model 
  • Can work on their startup for a minimum of 12 hours per week for the duration of the program (8 months)
  • Agree to complete surveys during the program for monitoring and evaluation purpose

Sector

    • We are interested in startups/ organizations that can provide innovative solutions:
      • To develop alternative tourism experiences, such as agro-tourism, adventure tourism, art-tourism, educational-tourism..etc
      • To support and impact local communities by increasing their livelihoods
      • To promote secondary destinations and sustainable tourism practices
      • To provide a unique customer experience for the local market
      • To help support the hospitality sector in their operations/recruitment/growth/pivot their offer
      • To make the touristic experience accessible for all (people with disabilities, elders…etc)
    • We are particularly interested in startups and businesses that work with or for coastal tourism communities (in provinces such as Kep, Kampot, Koh Kong, Koh Rong, etc), but anyone can apply from any province.

What Is Prototype?

Prototype:

A basic model or example of your product or service created for the purpose of learning about your customers preferences. They are built to test an assumption* or idea quickly and cheaply so that you can make appropriate refinements or possible changes in direction early on.

A prototype can be anything that takes a physical form – a sketch on paper, a video of how your idea works, a model of your product, a role play of your service, a landing page of your website etc. Prototyping gets ideas out of your head and into the world. They help you learn because they allow your customers to interact with your idea, which can help eliminate guesswork and subjectivity from conversations alone.

However, they are not a fully functional product/service, because they are not your final design. Instead, they are a way to find out what doesn’t work early on, to allow you to spend your time and money on solutions that do work. *An assumption is something that you think to be the case, even without proof.